Sonoma Coast Surf Shop
Sonoma Coast Surf Shop is located in Petaluma, California. We serve the surfers of Sonoma County and Marin County. We offer hand shaped surfboards from Norcal shapers Vernor, Noe, Bluecoil, Mystic and Jamie Murray plus Channel Islands, SurfTech, GSI and more. Our passion is providing the best products to the north coast surfing community. We listen to the surfers of this area and respond by offering everything they need.

Bolinas Surf Lessons
Bolinas Surf Lessons, the premiere surf school in the Bay Area, offers private and group lessons on the best beginner waves in Northern California. Although we specialize in teaching adult beginner surfers, all ages and skill levels are welcome.
Our instructors are experienced surfers, trained in life-saving and CPR, and are life-long residents of the area. Many of our instructors grew up surfing in Bolinas and offer unparalleled local knowledge.
Students will learn basic surfing fundamentals, as well as ocean awareness, water safety, wave riding skills, and surf etiquette.


The Meaning of Matuse Confident but humble. Savvy yet spiritual. Matuse represents an ongoing path to achieving the synergy of art + function. Nature and industry. Passion with method. The mission is to deliver Premium (the ichiban) game that's focused on the next level. Leader of innovation. Follower of compassion. Our logo is an ancient Taoist symbol; It signifies "Heaven and Earth." Three solid lines for Heaven. Three broken lines for Earth. Creativity connecting Art and Function, concept to Completion. We are Matuse.

Ed D'Ascoli founded XCEL in 1982, working from the bedroom of his Sunset Beach house. D'Ascoli found no shortage of inspiration from the world-class performances on display at his doorstep; and the opportunity to create and to connect high-performance products with the athletes who demanded them was irresistible. XCEL's passionate focus on product development would become the defining characteristic of the brand.

O'Neill wetsuits is (one of) the oldest wetsuit company out there. It started as a surf shop opened by Jack O'Neill in the 1950s. From that first surf shop in a garage across the Great Highway in San Francisco O'Neill and O'Neill wetsuits evolved into one of the top brands in the market. Today O'Neill is no longer just a surf shop or a wetsuit manufacturer, their range of products is much wider and includes wetsuits, surfboards, boardbags, swimsuits, clothing, shoes and more... But one eyed Jack O'Neill still stands behind and represents his family businesses

Rip Curl
Rip Curl is a company for, and about, the Crew on The Search. The products we make, the events we run, the riders we support and the people we reach globally are all part of the Search that Rip Curl is on. We've been the market leaders in surfing wetsuits for over 30 years, and our Elastomax and SlickSkin technologies have set the standard for wetsuits of the future. Rip Curl will continue to stick by the grass roots that helped make us the market leader in surfing, but we'll also charge on in to the future and push riding to a new level.

When you're out there pushing your limits, you need a wetsuit that suits the conditions. We offer 6 ranges, each one developed to meet specific demands in warmth, weight, flexibility and price. Learn more to find the suit you need to surf your best.


Michel Junod
Located on the Westside of Santa Cruz, a block off of Highway 1 and a few blocks from Steamer Lane and the other Westside breaks. We have a crew of 4 that has a combined working experience of over 125 years. The "ride everything" movement has sparked interest throughout the surfing world to fine tune previous design movements and incorporate various design aspects of these movements into new exciting shapes that bring unique experiences to the curious and adventuresome surfer. I have found that a reputation is built one board at a time.

From beginner to professional, Vernor Surfboards has a wide range of boards to choose from. The key mission for Vernor surfboards is growing with the surfer as they progress through the various stages of their surfing.

Randy French founded SURFTECH in 1989, his background as a surfboard shaper and a pioneer in the windsurf industry drove him to experiment with different materials in an effort to make his boards lighter and stronger. Partnering with the world's top shapers gave Surftech access to the top surfers in the world. Hearing their feedback on the Tuflite boards was confirmation that Randy's vision of a lighter, stronger more high-performance surfboard was for real. The relationships developed with these high level pros, was a tremendous help in the development of Surftech's revolutionary technology.

Surfboards are our passion at Global Surf Industries. Since we started our company we have continually worked to develop a complete range of surfboards that starts with basic surfboards that you can learn to surf on as a beginner, all the way through to high performance surfboards for the more experienced that are being ridden at many of the best breaks around the world. This development is an ongoing process, as we are always working on new projects to improve the world of surfing.

Mystic Surfboards
John had been making custom surfboards since he was a kid on the east coast. After college, he went on to open a surf shop in Cape Cod called the Pump House. This is where he started shaping under the Mystic Label. Over the next few years, John shaped and glassed hundreds of boards for his customers. In 1995, John sold the Pump House and moved to California in search of better waves and warmer winters. John kept the Mystic Surfboard label and continued to shape in California. He quickly built a reputation as being one of the best underground shapers in the Bay Area.


The Surfrider Foundation
A non-profit grassroots organization dedicated to the protection and enjoyment of our world's oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 90 chapters worldwide.

Paige Green Photography
As a kid I spent many hours drawing and painting, but in college I wanted to know more about the people and communities of the world, so I majored in geography. I became photographer because it was the best way to combine my love of art and social sciences. I am currently living and working the San Francisco Bay Area. But if you have a story that needs to be told, a wedding that needs to be documented, or a face that needs to be photographed, I will happily travel anywhere in the world. Please send me an email about your photography needs and I will be in touch soon.

Susan Adler Photography
Susan combines her technical skills and years of experience in filmmaking and still photography to handle all types of jobs. She can orchestrate traditional family portraits and be an unobtrusive photographer capturing the more candid moments at the same time.